There are nearly 125,000 plumbing businesses in the U.S., making it tough competition for your company. And when your marketing efforts aren’t seeing much progress, it is time for another strategy.
SEO for plumbers can be the turning point for your business as it attracts new local customers by driving them to your website.
Learn all you need to know about getting started with SEO here.
Create a Website and Blog
If you don’t have a website then get one immediately. Then, the first thing you need to do on your website is perform search engine optimization.
This is accomplished by creating content that your potential customer will find while searching online for a local plumber.
One of the most important SEO tips is to research keywords. These words and phrases are the terms that your clientele searches for online. By naturally using these keywords in your business and service descriptions, as well as your blog posts, you move your website’s ranking higher on a search engine results page (SERP.)
A plumbing marketing company can help you find the most popular keywords with the least amount of competition. This enables your content to make it on the first SERP.
The best part about having a plumbing business is that you can use local SEO strategies. Use keywords that target your city or a general term like “plumber near me” to market to people in your area.
Your online advertising plan should also be local. Do this by targeting social media users in your city and using Google ads for relevant search results like “water damage” or “DIY plumbing.”
Edit Your Local Listings
Another part of advertising for plumbers is local listings. Your business may already be listed on major directories like Google. So, be sure to claim these and update your information.
Other local listings may need you to manually enter your business. Include your website and service description to further increase your SEO ranking on these third-party sites.
Get Relatable Backlinks
Partnering with other websites by using guest posts to get backlinks will help boost your SEO. Keep articles relevant to the plumbing industry and only use reputable sites that make your site creditable.
Google uses backlinks to analyze your site’s authority in your field, so the more quality backlinks you have then the more search engines perceive your site as a worthy business.
Optimize Your Speed and Security
Making your website fast and secure improves the usability of the site while also enhancing your SEO score.
To increase its speed, compress large images, get a dedicated server, limit redirects, and reduce HTTP requests. By cutting down loading times you will ensure that users stay on your site long enough to read about your company and contact you.
Online security starts with an SSL certificate that keeps malware out. This shows your customers that their information is protected.
Getting Started with SEO for Plumbers
Using SEO for plumbers is one of the best marketing strategies in the digital world. It creates leads and converts them into customers without the hassle of individual communication. So, don’t delay getting started with SEO.