When was the last time you saw someone wearing company-branded apparel like a t-shirt, hoodie, or hat? Probably not too long ago!
As a business owner, you might have been thinking about why companies go out of their way to create branded merchandise. Maybe you even want your business to have its own branded apparel, but you’re not sure whether it’s worth the investment.
To help you make an informed decision, we’re fleshing out some of the different ways branded clothing will benefit your business.
Let’s dive in:
1. Customer Attraction and Retention
Did you know that 3 out of 4 customers will switch brands after they receive a promotional item from a brand they’ve never purchased from? That’s the power of promotional marketing.
However, promotional items don’t all have the same effect. Giving someone a branded pen isn’t quite like giving them a branded hoodie. Yes, they are both functional, but a hoodie has more value – and it’s not every day you find companies dishing out hoodies.
So, if you’re looking for super effective ways to attract new customers, you can’t go wrong with branded apparel. Besides getting new customers, using apparel as promotional merchandise can increase customer loyalty.
2. Increase Employee Loyalty and Satisfaction
Corporate apparel isn’t just for customers and potential customers. Your employees too will absolutely love rocking those tees and polo shirts!
There is a heightened feeling of pride when an employee wears company-branded clothing, especially if it has some swag. They will appreciate that you’re putting effort into making them feel they’re part of the organization.
3. Employees as Brand Ambassadors/Company Advocates
Every business owner wants their employees to actively advocate for the company everywhere they go. If an employee is always saying nice things about your company, people will notice. It becomes easier to attract new talent.
But how can you help your employees become effective brand advocates? Of course, paying and treating them well goes a long way, but their advocacy role becomes much easier when they have company apparel.
Picture this: one of your employees attends an industry event during their leave. They choose to wear a company-branded t-shirt to the event.
4. A Source of Revenue
Free giveaways are the first thing that comes to mind when you think of promotional merchandise. However, you can opt to sell some of your branded merch and make some money.
When you have really cool company apparel, people will be willing to buy them. You can even decide to sell them exclusively to your employees at great prices. All you need to do is set up a swag store, and you can easily do that with Axomo.
Branded Clothing Is Good for Business
Branded clothing costs money (and time) to design and make, but your investment is worth it. They will help you convert potential customers into paying customers, and current customers into loyal ones. Plus, company apparel can help you turn your employees into brand ambassadors.
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